The Creator Lab

An immersive, interactive space where storytelling comes to life.

The Creator Lab is a fully produced, on-site content studio designed to capture the pulse of hospitality in real time. It blends professional audio/visual setups with creator-centric design to support live podcast recordings, video interviews, social media takeovers, brand spotlights, creator collaborations, and industry conversations happening right in the room. Built to be flexible, the Creator Lab can be installed inside conferences, trade shows, brand activations, hotels, or corporate gatherings — transforming any environment into a dynamic storytelling destination that sparks visibility and engagement.

At the Hospitality Creator Summit, the Creator Lab serves as the heartbeat of the event — a space where creators, innovators, and creative brand architects generate content that extends the Summit’s reach far beyond the walls of the conference. Outside the Summit, the Creator Lab can be brought into companies, vendor showcases, association events, and experiential marketing moments to activate influencers and thought leaders on-site, producing authentic, real-time buzz and extending the life of the event through owned and shared media.