Our Team
Anna Blue is a nationally recognized strategist, brand builder, speaker, and Founder & CEO of Blue Moss Group, where she helps organizations and leaders build brands that matter, create events people come back for, and turn expertise into influence.
For more than two decades, Anna has built brands, movements, and experiences designed to move people to action. Her work has generated millions in revenue, grown audiences and communities, launched new brands and platforms, and created experiences on some of the world’s biggest stages. Through Blue Moss Group, she brings that experience to organizations looking to sharpen their brand, grow their influence, or transform an annual gathering into an event people plan their year around.
Anna’s event experience spans strategy, programming, content, audience growth, and the moments that make an experience memorable. She has created and shaped events for the United Nations Foundation, WWE around WrestleMania, Rockbridge’s RTRX, AHLA Foundation, GBTA, McKinsey, and others, with programming reaching stages including Cannes Lions, SXSW, the World Economic Forum, and AdWeek. She is also the Founder of the Hospitality Creator Summit, a first-of-its-kind gathering built for the people shaping how the hospitality industry tells its stories, builds influence, and connects with audiences.
Across her career, Anna has led transformative work with global brands including Disney, Apple, P&G, WWE, TikTok, and Meta, along with hotel brands, management companies, owners, technology companies, and industry organizations. Known as a connector and storyteller, she has built partnerships and platforms that accelerate growth while creating meaningful change.
Anna served as the 2023–2024 Conti Professor at Penn State University and was named a “Historic Feminist of our Time” by the Feminist Institute. She has been recognized among the 50 Most Inspirational People in Global Hospitality and 50 Most Influential Women in Global Hospitality by the International Hospitality Institute. Her honors also include the Corporate Citizenship Award from James Madison University and the Katie Taylor Economic Empowerment Award from Women in Travel & Hospitality.
Kayla Beardsley is the fractional CMO of Blue Moss Group, where she leads the marketing that grows the firm's clients' events. A digital marketing strategist with over a decade of experience across hospitality, technology, education, and nonprofits, she pairs rigorous data analysis with creative storytelling to turn client events into real business growth, not just productions that look good.
Kayla thinks like a marketer who happens to be exceptional at events. Across 12+ years she has built conferences, summits, and brand experiences that fill seats and move pipeline, most recently launching the Hospitality Creator Summit from a blank page to a live debut at HITEC 2026, and previously producing global summits for 800+ guests everywhere from Bali to the White House. She is an expert in Cvent and Eventbrite, HubSpot certified, and fluent in branding and rebranding, copyediting, social media marketing, email nurture campaigns, and paid advertising.
A published writer across poetry, opinion pieces, and fiction, Kayla brings a storyteller's instinct to every brand she touches. She sees marketing as an art form, where every brand, and every event, has a story worth showing up for.
Victor Okoroji is a growth strategist, hospitality innovator, and 2x startup founder passionate about transforming business through purpose-driven growth. With over a decade of experience at the intersection of brand consulting, innovation, and strategy, he helps organizations unlock new revenue, build dynamic brands, and scale disruptive products and services.
Victor has partnered with Fortune 50 companies, venture groups, startups, and private equity firms - leading initiatives in brand strategy, market adoption, identity development, concept roadmapping, and customer experience. He works with leadership teams to identify and apply pressure to the major levers of growth that unlock measurable results. He has also helped facilitate close to a billion dollars’ worth of acquisitions, bringing a results-driven lens to both strategy and execution.
Currently serving as Manager of Strategy and Innovation at Blue Moss Group, Victor is leading a new generation of talent, focused on reimagining the future of business through innovation, technology, and human-centered design.