Our Team
Anna Blue, the founder of Blue Moss Group, is a strategist, brand builder, and passionate advocate for leveraging business as a force for good. With over 20 years of experience at the intersection of social impact and business strategy, Anna helps organizations unlock the power of purpose to drive measurable growth. She specializes in strategic planning, brand development and influence, and partnerships that not only enhance reputations but also deliver tangible results. Her work has secured millions in new revenue, elevated brands, increased stakeholder engagement, and - most importantly - created real change and empowered communities through purpose-driven initiatives.
Anna has led transformative work with global brands such as Disney, Apple, P&G, WWE, TikTok, Meta, as well as dozens of hotel brands, management companies, owners, and suppliers.
As a master connector and storyteller, Anna has created lasting relationships that accelerate business growth. She is a trusted voice in equity, leadership, and the future of work, gracing the stage at events like Cannes Lions, SXSW, AdWeek, and The World Economic Forum, inspiring audiences to lead with impact. Anna served as the 2023-2024 Conti Professor at Penn State University, was named “A Historic Feminist of our Time” by the Feminist Institute, and featured as one of the 50 Most Inspirational People in Global Hospitality (2025) and 50 Most Influential Women in Global Hospitality (2024) by the International Hospitality Institute. In recognition of her work as an agent of change, Anna received the Corporate Citizenship Award from the James Madison University, and the Katie Taylor Economic Empowerment Award from Women in Travel & Hospitality.
Kayla Beardsley is a seasoned digital marketing strategist, leveraging over a decade of rich experience across multiple sectors including hospitality, technology, education, and nonprofits. Specializing in the fusion of data analysis and creative storytelling, she exhibits a comprehensive command over copyediting, social media marketing, email nurture campaigns, and paid advertising.
An adept wordsmith, Kayla has a distinct flair for content curation and campaign creation, cultivating compelling narratives that connect brands with their target audiences. She is a published writer, with an impressive portfolio spanning poetry, opinion pieces, and fictional works. Her passion for storytelling and writing is not just her vocation but forms the core of her personal identity.
Kayla has a proven track record in branding and rebranding strategies, effectively constructing and revitalizing brands to capture audience interest and loyalty. She views marketing as an art form, where every brand has a unique story to tell.
Laisha Dismuke is an expert in human capital and organizational leadership, specializing in creating high-performing cultures within across multiple sectors. With more than 20 years of experience and deep expertise in talent acquisition, change management, and workforce development, Laisha helps organizations unlock the full potential of their teams to drive lasting success.
Laisha’s work is centered on developing and executing people-focused strategies that align with business objectives and foster organizational growth. Through a focus on talent management, employee development, and employee retention, Laisha empowers teams to take on greater responsibilities and achieve their full potential.
Laisha believes that investing in people is the cornerstone of every successful organization. She brings a wealth of experience in cultivating cultures that prioritize both employee well-being and business performance, shaping workplaces that foster innovation, collaboration, and retention.
Victor Okoroji is a growth strategist, hospitality innovator, and 2x startup founder passionate about transforming business through purpose-driven growth. With over a decade of experience at the intersection of brand consulting, innovation, and strategy, he helps organizations unlock new revenue, build dynamic brands, and scale disruptive products and services.
Victor has partnered with Fortune 50 companies, venture groups, startups, and private equity firms - leading initiatives in brand strategy, market adoption, identity development, concept roadmapping, and customer experience. He works with leadership teams to identify and apply pressure to the major levers of growth that unlock measurable results. He has also helped facilitate close to a billion dollars’ worth of acquisitions, bringing a results-driven lens to both strategy and execution.
Currently serving as Manager of Strategy and Innovation at Blue Moss Group, Victor is leading a new generation of talent, focused on reimagining the future of business through innovation, technology, and human-centered design.